Colgate’s Save Water campaign drives awareness to water scarcity

Water is an ingredient in many Colgate products and required in almost every phase of products' life cycles. To that end, water scarcity is an opportunity for innovation. Colgate’s portfolio now includes a number of products that allow consumers to use less water. Thanks to the ongoing efforts of Colgate People around the world, we are helping drive greater awareness of water issues—on World Water Day and every day—among consumers, customers and fellow Colgate People.

Colgate’s Save Water campaign, launched worldwide in 2016,continues driving greater awareness of water issues―on World Water Day and every day. All our divisions engage Colgate People around the world regardless of office size or location on World Water Day, inviting them to take a Save Water pledge and spread the word about water conservation. We also hold events with guest speakers and employees volunteering in the local community. The Save Water message appears on our toothpaste and toothbrush packaging, soaps and cleaning products.