Proctor and Gamble signs 5 Year Recycled Plastic Deal

“We estimate this will avoid the use of over 300,000 tons of virgin plastic,”

Procter & Gamble signed a five-year contract to purchase recycled plastic from a supplier in the UK. The consumer goods corporation plans to use the recycled high-density polyethylene (HDPE) for its European Ariel laundry product range. This would help the company reach as much as 50% recycled content in the liquid bottles this year — reducing the amount of virgin petroleum plastic used. 

Ariel committed to making all its packaging recyclable by 2022, and reducing plastic usage in packaging 30% by 2025. This helps support P&G’s global sustainability goals for 2030, which include reaching 100% recyclable or reusable packaging, and reducing the use of virgin petroleum plastic in all packaging by 50%. P&G expects to save the equivalent of 200 million bottles made from virgin plastic over the five years that the contract covers.