Proctor and Gambles first All Paper Tube packaging

The Procter & Gamble Company has announced it is testing the first all-paper tube package for select Old Spice and Secret aluminum-free deodorants this May at 500 Walmart stores in the US. The tube package, made of 90% recycled paper, is certified by the Forest Stewardship Council and features a “push up” design that would replace some of P&G’s plastic stick deodorant canisters. P&G, which is completing the second phase of recyclability testing on the new package this fall, hopes to learn how consumers respond to the design. If successful, P&G will expand the new package across more of its line-up.

The paper tube package is one of several ideas that P&G has initiated in hopes of reducing plastic waste. Earlier this year, it reduced the amount of plastic in its Secret antiperspirant and deodorant canisters by 8%, saving 900,000 pounds of plastic waste.